Inflight magazine

An issue of Navi, Air Canada's business class inflight magazine

An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane by an airline company or in an airport lounge.


Many airline companies or a few key content creating companies produce in-flight magazines to provide details about their fleet, as well as articles about destinations or other travel and tourism information.

In-flight publishing and media are a niche in the magazine industry. Airline titles have controlled distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines,[1] and Ink is currently[when?] the world's leading company in this sector.[citation needed]

In a recent Harris Poll, 94% of business passengers read the in-flight magazines, with a 30 minute average reading time per flight, according to a 2009 Arbitron study.[1] Despite the challenges facing the publishing industry, this is a healthy sector. On a large scale, in-flight magazines have suffered less than traditional magazines overall.[1]

While the quality of in-flight magazines varies from carrier to carrier, their upscale, valuable, and captive readership appeals to advertisers across all sectors, including luxury-goods makers, car manufacturers, beauty and fashion brands as well as global destinations.[1]

History and evolution

The first in-flight magazine was that of Pan American World Airways, whereas the longest running in-flight magazine is KLM's Holland Herald,[2] first published in January 1966.[3] There are currently over 150 in-flight magazine titles.[4]

Moreover, since the birth of digital technology, some key airlines are now offering the chance for the magazines to be read digitally via tablet computer applications, or over the internet.[5]


Among specialized publishers are:

  • Maxposure Media Group, which produces Shubh Yatra for Air India, Spice Route for SpiceJet Airlines, Vistara Magazine for Vistara Airline (JV between Tata Sons and Singapore Airlines), GoGetter for GoAir India, Trujetter for TruJet Airlines, Fly Smiles for Air Pegasus, Gulf Life for Gulf Air out of Bahrain, Nawras for Air Arabia in Sharjah and Morocco, Saudi Gulf Magazine for Saudigulf Airlines in Saudi Arabia and Salam Air in Oman. It has offices in India, United States, Bangladesh, United Arab Emirates, Bahrain, Saudi Arabia, Morocco, Thailand, Malaysia and Singapore. The sales network spans more than 20 countries. It is the largest custom and in-flight magazine publisher in Asia. The company publishes more than 30 in-flight and custom magazines in over 20 languages, and offers a mobile app, digital and social media platforms to its aviation clients.
  • Ink is a global media company specialising in content and advertising for the travel sector, headquartered in London. The company works with over 27 airline, rail and hotel partners worldwide (including American Airlines, United, Qatar Airways, Etihad Airways, easyJet and Norwegian), with offices in London, New York, Miami, São Paulo and Singapore. Ink produces over 27 in-flight magazines in 18 languages, and airline mobile apps for their travel partners. Ink offers advertising across magazines, and passenger travel documents (print-at home boarding passes, booking confirmation emails), in airline mobile apps and online properties. Their media channels reach over 783 million passengers every year.
  • GroupSixPro, producing KAConfidential, the exclusive in-flight magazine of KaiserAir.
  • ExiGent Magazine is the official and exclusive in-flight magazine of several airlines specialized in business jets throughout Europe and Africa. It also is the corporate magazine of one of the largest luxury real estate agencies. The company works with six airline and real estate agency partners (including Afrijet Business Service, Dassault Falcon Service, Jet Net Alliance, Helipass, Coldwell Banker France et Monaco and Sparfell and Partners). ExiGent Magazine produces six in-flight magazines in two languages, French and English.
  • Spafax, a multinational editorial and content marketing company based in London, Montréal and Toronto with more than 70 clients around the world. Its 13 offices worldwide - London, Toronto, Montréal, Santiago, Lima, Dubai, Frankfurt, Madrid, Kuala Lumpur, Miami, New York, California, Singapor - produce magazines and IFE products for clients such as British Airways, Air Canada, LAN, and Malaysia Airlines.
  • Stream, producing around ten in-flight magazines, including CityJet.
  • Agency Fish, whose main client is Srilankan Airlines and Garuda Indonesia.
  • Motivate Publishing, which produces the in-flight magazine for Open Skies, and Emirates' business- and first-class magazine, Portfolio.
  • Cedar Communications, which produces British Airways' High Life, First Life and Business Life.
  • G+J Corporate Editors, which produces Lufthansa Magazin, Lufthansa Woman's world, Lufthansa exclusive and Holland Herald.
  • Lagardere France, whose main airline client is Air France.
  • Subcontinental Media Group, whose main airline clients are Biman Bangladesh Airlines from Bangladesh and Fly Africa Airlines in South Africa. It publishes Bihanga Magazine for Biman and Magazine for Fly Africa. It has own offices in Dhaka (Bangladesh), New Delhi, Kolkata in India and Johannesburg in South Africa. SMG has a sales network in over 15 key countries in Europe, Asia, and the Americas.[6]
  • Bentang Media Nusantara, whose main airline clients are Lion Air, Wings Air and Batik Air.
  • In-flight Media and Technologies, which publishes Max Air's in-flight magazine.
  • Panorama Media Corp, are experienced publishers of consumer titles, specialist publications (including Skyways Magazine for Airlink for the last 30 years) and customer magazines, which compete in quality, design and reader appeal at an international level. Panorama Media Corp. is a full-service publishing company offering a one-stop service solution.
  • Shuffle CMS, which produces Jet2.coms' JetAway

Specialized advertising agencies of in-flight magazines

  • giO media (in-flight specialist for Benelux, Cyprus and Middle East markets), representing, recommending and centralizing all aspects of in-flight media. It is working for over 75% of all the airlines worldwide, such as British Airways, Air France, KLM, United-Continental, Emirates and Virgin Australia.[7]
  • IMM International (in-flight marketing bureau for France, Switzerland, UK, Italy and China markets), representing, recommending and centralizing all aspects of in-flight media. It works with 150 airlines worldwide (more than 200 magazines)[8]
  • The Media Ant, representing, recommending and centralizing all aspects of a few airlines. It works with 3 of 12 of the airlines in the country, such as IndiGo, Jetwings and Air Costa.[9]
  • In-flight Media and Technologies (in-flight marketing bureau for Max Air in Nigeria), representing and centralizing all aspects of in-flight media for Max Air. It also advertises on board for advertisers inside all Max Air fleets.
  • òrkestra, the first media center in Italy specialized exclusively in advertising in in-flight magazines (more than 250 magazines in portfolio) of the most important airlines in the world[10]

List of in-flight magazines

North America



United States


South America



Middle Asia


Middle East


Similar magazines

Quite similar to in-flight magazines, some railroad companies offer a comparable product aboard their long distance trains, e.g. Deutsche Bahn's mobil or Indian Railways' Rail Bandhu magazine.[41] This magazine is also distributed via the seats of the passenger cars.

See also


  1. ^ a b c d Daniel Michaels (27 November 2009). "Magazine publisher finds profit in airlines". The Wall Street Journal.
  2. ^ "Holland Herald Media Buyers Handbook 2012" (PDF). Holland Herald. 2012. Retrieved 2013-01-14.[permanent dead link]
  3. ^ "Holland Herald".
  4. ^ "The In-Flight Magazine Quick Reference PDF". Archived from the original on 2013-01-23. Retrieved 2013-01-14.
  5. ^ "11 ways airlines are deploying the Apple iPad". 8 August 2011.
  6. ^ "Subcontinental Media Group - Media Publisher in India & Bangladesh". Subcontinental Media Group. Retrieved 8 March 2018.
  7. ^ "giO media". Retrieved 2013-01-14.
  8. ^ "Inflight Advertising & Inflight Media Marketing". IMM International. Retrieved 2013-01-14.
  9. ^ "The Media Ant: The one-stop shop for information on non-traditional media platforms". Afaqs. Retrieved 2012-11-22.
  10. ^ "Home".
  11. ^ "Product". Ink Global. Retrieved August 10, 2019.
  12. ^ "Product". Ink Global. Retrieved August 10, 2019.
  13. ^ "Hemispheres Magazine - United Airlines". Hemispheres. Retrieved August 10, 2019.
  14. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  15. ^ "Air France Magazine et Air France Madame : voyage, tour du monde culturel, tendances, mode, luxe". Retrieved 8 March 2018.
  16. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  17. ^ "bthere: Inflight Magazine Brussels Airlines". Retrieved August 10, 2019.
  18. ^ "Local Photographers Websites - BSpirit Magazine". BSpiritMagazine. Retrieved August 10, 2019.
  19. ^ "easyJet". Ink Global. Retrieved August 10, 2019.
  20. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  21. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  22. ^ "Welcome to Spenta Multimedia". Retrieved 2017-02-27.
  23. ^ a b c d e f g Shuffle CMS Ltd // Retrieved 18 August 2022. {{cite web}}: Check |url= value (help); Missing or empty |title= (help)
  24. ^ "FlightLOG magazine". Loganair. Retrieved 2019-08-05.
  25. ^ "World's Leading Inflight Magazine 2021". World Travel Awards. Retrieved 2022-04-19.
  26. ^ "Product". Ink Global. Retrieved August 10, 2019.
  27. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  28. ^ "404 | Ink Global". Retrieved August 10, 2019. {{cite web}}: Cite uses generic title (help)
  29. ^ "Holiday brochures 2019 / 2020 | TUI". Retrieved August 10, 2019.
  30. ^ "Product". Ink Global. Retrieved August 10, 2019.
  31. ^ "Maxposure Media - Content to ROI - Custom Publishing In India". Maxposure Media - Content to ROI. Retrieved 8 March 2018.
  32. ^ Tsubasa no Okoku
  33. ^ TSUBASA Global Wings
  34. ^ Official Angkasa magazine website
  35. ^ "Bangkok Airways Inflight Magazine". Archived from the original on 2008-05-13.
  36. ^
  37. ^ "Smile magazine for Cebu Pacific". Retrieved 2020-05-01.
  38. ^ "Colours - Garuda Indonesia Inflight Magazine". Colours. Retrieved 8 March 2018.
  39. ^ "In-Flight Entertainment - Atmosphere Magazine". El Al Israel Airlines. Retrieved 2016-03-23.
  40. ^ "Portfolio - Motivate Publishing". Retrieved 8 March 2018.
  41. ^ "Mein liebstes Stück Deutschland - DBMOBIL.DE". Retrieved 8 March 2018.